WHAT AN IDEA SIR JEE!
Now that’s what is called a real 21st century IDEA. Just saying that we belong to the 21st century is not enough; we need to understand what importance does the term 21st century and the computer age mean and what kind of behavior is expected out of the human beings who proudly say that we have reached the height of being technically sound. The current work pattern, the electronic media and its advancement is acknowledged as the lifeline of inter and intra corporate communication for the exchange of information, data, ideas etc. This is the era way ahead of postal addresses, type writer machines and hefty card board files comprising important documents and records locked in huge wooden or steel almirahs of the office under its peon’s, munim’s or clerical custody. In the E age of mails, chat rooms, teleconferences and video conferences, backed by techie bonus like soft copies, files, records, presentations, excel sheets, photo shop and numerous others have made it all as quick as a wink. But what good is it for when we are still so much dependent on PAPER and because of which we are just simply cutting down our lifeline – TREES, that is what have been put together by Lowe Lintas and Mindshare in its beautiful new advertisement of Idea Cellular.
The interesting and creative suggestions for which we can use the mobile phones, is simply majestic and sensational. At least there are some which can be incorporated right from today in our lives.
The Idea ads have always been more creative and close to 1 or other Social issue and that is what makes the brand different from the one of its own category. And ofcourse the inseparable part of idea – Sir jee, I mean Abhisek Bachchan has just created a complete prolific identity for himself.
There is absolutely no hitch in saying that the company completely lives up to its slogan – “An Idea can change your Life”.

Cheers!

Megha Jha

Here comes the next heartthrob author for fiction lovers.

Books are your best friends…..Indeed!
The importance of books will never fade from our lives. Indeed, the statement has regained its authenticity with authors like Chetan Bhagat. In a country where the maximum urban population belongs to an age group of 15-30 and where half of their time is spent in travelling, authors like him have become more like saviours with light fictions especially for the youth. I recently confronted another upcoming author, whose first book seems to be quite interesting and his style much like the one of the youth. The attention catching title - Zero Percentile - Missed IIT Kissed Russia, the first by this debut author Neeraj Chhibba has become more like a must read for the Gen Y. The well crafted story makes you wonder as if the protagonaist is just another boy from our community. The exerpts of the book are so realistic that it leaves you with the thought that maybe a part of my life has been encrafted into the script, and this happens specially with readers who in real life missed IIT and how much the youth could connect with the same is the point why they like the book to this extent.Zero Percentile has been a candid treat of reminiscence, and feel of Déjà vu in each of its reveals. All scenes that the author paints incorporated relative circumstances, devoid of bizarre exotics. The disparate backdrops of India and Russia, cordially gifts the sublime identity to the Protagonist, Pankaj a less favored destiny’s child. Besides this being for the first time that readers get a view from top of IIT, from our protagonist who missed it, equally skillful is the corollary of the experiences in Volgograd, which allows the readers to travel along with him without even moving an inch. Zero Percentile is an enigmatic work that intrigues, interests, transcends and travels through all its crests and troughs to touch all of us in some special way.
No wonder a deserving best seller, with a variety of positive points, one of which is the perfect pricing as well.Only thing to be used is that -A must read.
Check out HT City dated 18th December'09 and the author's personal website to read more about the book and the author -
www.neerajchhibba.com/

Megha Jha Co- Founder Renaissance PR
Megha Jha Founder Renaissance Art

An Introduction- Renaissance ACE

The enigma and charm of India has caught the imagination of endless number of poets, thinkers, scientists, and philosophers. The diverse, rich and unique Indian art and culture shaped by its long history, unique geography, diverse demographics and varied customs, traditions and ideas accounts to the heritage of the country.
India is the cradle of the human race, the birthplace of human speech, the mother of history, the grandmother of legend, and the great grandmother of tradition. The most valuable and most astrictive materials in the history of man are treasured up in India.
The culture today has taken a turn and the difference and modernization is so very evident in today’s society. Entertainment, its forms and meaning have undergone a metamorphosis. Gita and Ramayana paths, Ram Lila, Nautanki which was the most sought after means of entertainment has now become old and boring and has been replaced by the new and exciting world of television. Bollywood ofcourse still stands tall, yet the one that has grabbed maximum attention and viewership is the television industry, major reason being that it is one means which keeps knocking us every day and one has to put in very less amount of resource for the same.
This blog basically will deal with a variety of topics like ancient art & culture, contemporary art, regional art & its importance, bollywood, new releases, filmi gupshups, television etc.
Let’s get going…because “Culture is the sum of all the forms of art, of love, and of thought, which, in the course or centuries, have enabled man to be less enslaved”

Megha Jha Co- Founder Renaissance PR "Nurturing Relations"